Our mission is to create a thriving region for all; with more businesses succeeding and employing more people, more people participating in and attending events and experiences, and supporting more collaboration and engagement across the region. Our ambition is to promote Wellington as a region to visit, live, study, work, do business and invest. Through Wellington storytelling, we intend to bring Wellington to the world and in turn, bring the world to Wellington. We support businesses to build capability, attracting, hosting and investing in events, running civic venues, marketing and storytelling, and destination development.